I enjoy finding innovative and creative print and video advertisements around the world, I think it's kind of like art at it's rawest form; getting as many people to see and absorb something they would otherwise ignore completely, given the ubiquity of advertising in today's world.

Today's papers featured local advertising firm DDB Singapore, which did pro bono work for the Breast Cancer Foundation in producing a short series of (imho) excellent print ads. Here's the first one, the rest can be seen elsewhere.

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